The Key to Websites: Getting It Right

With our final project of making our own website on the horizon, it is important to know the ins and outs of creating a successful and effective site for both yourself and your users. As with many aspects of communicating we have discussed, Chapter 2 of Janice Redish's text "Letting Go of the Words: Writing Web Content That Works" deals with 7 steps of understanding your audience. As the article states and life supports, people react differently to differnet websites based on a number of factors. For this reason, it is important to understand your audience before creating the site. The 7 steps are briefly listed below.

- List your major audiences
- Gather info about your audiences
- List major characteristics for each audience
- Gather your audiences' questions, tasks, and stories
- Use your info to create personas
- Include the persona's goals and tasks
- Use your info to write scenarios for your site

The step that stuck out to the me the most was gathering the audiences' questions, tasks, and stories. Seeing that we are creating websites that hightlight our resumes and work, and will be sending them to future employers, it is important for us to gather from people with experience questions they will be hoping to answer. Knowing what employers are looking for will help us to write in a language that pleases the audience as well as answering the right questions.

In Chapter 3, Redish gives advice on creating a successful home page, the jumping point for the whole website. Home pages need to be attention grabbing, well organized, and easily skimmable. In using these "five major functions of home pages", I hope to make my home page of my website appealing and useful for audiences. Here are the 5 functions Redish lists.

- identifying the site, establishing the brand
-setting the tone and personality of the site
- helping people get a sense of what the site is all about
- letting people start key tasks immediately
- sending people on the right way, effectively and efficiently

I hope to acheive all these functions positively by giving my website a personality that reflects my own. I also hope to create a home page with tabs to send my audience to my resume, writings, and personal bio. The Redish article was very helpful in giving great advice about creating a website.

What is the most important aspect of your website going to be? What tone are you looking to create for your website and what will it help you acheive?